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Thursday,
May 22, 2008 • 1 PM ET / 10 AM PT • 90 minutes
About
the event • Key topics • Speakers
• Who should attend • Benefits
• Register
Presented
by
Standing
Stone Partners
A leading strategic and tactical marketing & communications firm
serving the healthcare industry
Featuring
Standing
Stone Partners
Dan
Roth
Partner
Todd
Sims
Founder &
Senior Partner
James
Miller
Partner
FREE
for IN3 Europe and IN3 Medical Device Summit presenters!
This
90 -minute, interactive webinar is designed specifically for
executives of early-stage medical device companies to develop and enhance
both presentation skills and content development. Important
and practical tips and techniques on how to prepare a presentation for
the VC audience will be provided; examples of typical “dos”
and “don’ts” will be presented; and proven strategies
on defining the message will be discussed. Live Q&A throughout
the webinar will be planned and encouraged.
So join us, in
the convenience of your own office, for a thought-provoking analysis
by expert consulting team from Standing Stone Partners. Grab your
team (or several teams), a conference room at your office, a phone
and a computer with Web access (that last one's optional). No travel
required.

Key discussion
highlights include:
- What every VC/investor
wants to know
- Developing a consistent,
impactful company brand message
- Defining the message
for the target audience
- Creating a value-based
customer/audience proposition
- Clearly defining
the presentation goal
- Opening with clarity
and confidence
- Making key points
clear
- Keeping audience
interest
- Using visuals
to reinforce key messages
- Driving home the
message
- Professional and
appropriate use of humor
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Dan
Roth
Partner
Standing Stone Partners
Dan
Roth has over 20 years of experience as a marketing and sales
professional in the medical device and diagnostic industry.
Over the past several years he has held senior level marketing
positions, directing numerous global marketing organizations
and managing product development from concept through commercialization.
Mr. Roth has led key product development initiatives in cardiac
diagnostics, nutritional assessment, transplantation diagnostics,
anesthesiology and patient monitoring many of which have become
standard of care.
Mr.
Roth has created and driven strategic initiatives for such companies
as Neoforma, Thermage, Tyco Healthcare and Dade Behring, has
sold clinical instruments and diagnostic reagents, and has managed
and directed several US-based sales organizations.
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Todd
Sims
Founder
& Senior Partner
Standing Stone Partners
Todd
Sims has 25+ years of experience in the medical technology,
healthcare, biotech and manufacturing industries serving in
both executive marketing roles and as outside strategic consultant.
Mr. Sims has proven expertise in marketing strategy development,
tactical marketing communication execution, and purposeful customer
relationship management.
His
reputation and success for developing effective and differentiated
company brand messaging and value proposition is at the heart
of Standing Stone Partners.
Mr.
Sims has led corporate marketing operations at companies such
as GE Marquette Medical Systems, Neoforma and Lumenis. He has
also led marketing consultancies within leading independent
agencies providing communications and brand management services
to market leaders.
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James
Miller
Partner
Standing Stone Partners
James
Miller has over 20 years of experience in creating educational
and promotional video and multimedia programs for the medical
device, healthcare and investment industries. As Vice President
and General Manager of a leading San Francisco Bay area communications
company, Mr. Miller has developed presentation materials for
healthcare clients that range from start ups to multi-national
global enterprises.
Projects
include developing multimedia materials, 3D animation and rich
media content for a variety of interactive technology platforms;
producing and directing high-quality video and DVD programming
for patients and healthcare professionals; and producing and
directing domestic and international satellite and fiber optic
telecasts of live medical procedures.
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About
Standing Stone Partners
www.StandingStonePartners.com
Standing
Stone Partners is a full-service marketing, consulting and
communications firm uniquely equipped to deliver a comprehensive
suite of essential marketing services to medical device, biotech
and healthcare companies.
Core
capabilities include strategy development, marketing planning
and tactical execution — for any stage in a company’s
lifecycle. Together with its experienced team of industry professionals
and specialists and extensive integrated network of allied strategic
and marketing resources, Standing Stone Partners is purpose-built
to meet any strategic, creative, production, research or education
challenge.
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What
does registration get me?
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One
(1) phone line, for you alone, or around which to gather your
team(s). Toll-free in the U.S. only.
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One
(1) password to a website on which you'll be taken through the
presenter's slides as they speak to them.
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An
interactive Q&A round with speakers: Type your questions on
the website during the presentation, for the speakers to address
afterward.
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Online
access to the audio and slides of the entire event if you can't
attend the webinar live, and still want to hear the content.
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The
insight you've come to expect and respect from Windhover and our
guest speakers.
What
are the unique benefits of a webinar?
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Lower cost and, therefore, higher value. Your entire team can
listen in one room.
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No
travel required. You just have to walk to your conference room.
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A
team approach. You've often wanted to have everyone on your team
getting the same knowledge and insight you derive from physical
conferences. Now you can.
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Interactivity.
You're remote, but not removed. Our webinars let you ask the important,
burning, controversial questions of our speakers that you'd be
able to pose at a physical conference.
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Flexibility.
Want to be able to review what you learn? No problem ... just
register for the live webinar PLUS a digital copy of the entire
event to listen to at your convenience. Interested in the topic
but have a scheduling conflict? Don't worry — the recording
is available for purchase at any time!
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Register
online: Click
here for the live webinar PLUS
recording
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Buy
the recording:
Click
here for just the recorded webinar
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Register
by phone: Alexandria Riley / 203-838-440, X113
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