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Comparative effectiveness is attracting top dollars — and thus hot debate — in the US right now.  With over a billion dollars allocated to comparative effectiveness initiatives in the US by the American Recovery and Reinvestment Act, this is clearly a key element of US health reform. 

What does it mean for manufacturers and stakeholders in the pharma and device industries? Certainly a profound re-shaping of the pricing and reimbursement landscape, as evidence is gathered on which services, drugs and devices work best — and are most cost-effective. 

To find out more about how to understand and prepare for these developments, join FDC-Windhover, EuroPharma Today and Sidley Austin LLP for a webinar on April 21, 2009, live from Washington, DC and London.

Our speakers will be taking a look at what lessons can be drawn from other countries that have been designing and applying comparative effectiveness techniques for many years. In particular, we’ll be putting the spotlight on the United Kingdom’s renowned National Institute for Clinical Excellence (NICE). NICE assesses both the clinical- and cost-effectiveness of new and existing medicines, procedures, and technologies. Its decisions are critical in determining whether a drug or technology is reimbursed by the National Health Service — and thus in determining that product’s commercial success in the UK. 

Different health care systems in the US and UK mean the parallels aren’t perfect. But an insight into NICE’s techniques and priorities offers valuable insight into the way things could evolve in the world’s largest market. Our team will explain what type of scientific evidence NICE considers  in its assessments, how this guides reimbursement decisions, what aspects of this system are most likely to be emulated in the US — plus how NICE itself continues to change. 

The discussion will be delivered in a convenient audio conference format, and capped off with an interactive Q&A round.

So join us, in the convenience of your own office, for this thoughtful overview of the international comparative effectiveness landscape and the future of comparative effectiveness in the United States, all you need is 90 minutes and a phone line. Grab your team (or several teams), a conference room at your office, a phone and a computer with Web access (that last one's optional). No travel required!

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	BILL SARRAILLE is a senior member of Sidley Austin's Healthcare Practice group and a nationally-recognized lawyer in healthcare law. He concentrates on a variety of healthcare matters, including Medicare and Medicaid reimbursement, coverage and coding, pharmaceutical price reporting, issues related to the marketing and promotion of pharmaceuticals, medical devices, medical equipment and diagnostics, internal investigations, clinical research issues, Stark and Anti-Kickback Law analyses, Medicare and Medicaid audits, healthcare acquisitions and due diligence, compliance program audits, managed care matters, healthcare contracts, administrative litigation, legislative matters, HIPAA privacy and security, coverage for new devices and services, international health care issues, the Foreign Corrupt Practices Act, the representation of witnesses and companies before Congressional Committees, and the defense of healthcare criminal and False Claims Act matters. Mr. Sarraille has defended clients in some of the largest healthcare fraud investigations brought by the government. Mr. Sarraille has been named by Nightingale’s Healthcare News as one of 10 “Outstanding Practice Lawyers for 2006.” He is on the editorial boards of 14 publications, and is the co-author of four books on healthcare compliance, coding, clinical research, and reimbursement. Mr. Sarraille served on the Regulatory Relief Committee for the American Hospital Association and served on the Compliance Advisory Committee for the Healthcare Financial Management Association as its Chairman. He is the recipient of three awards from healthcare associations for his work in educating providers on compliance issues.
	BRETT ROWLAND is an associate in the London office of Sidley Austin, practicing in Intellectual Property, Information Technology and Healthcare Law. He has 10 years experience in England and a further 10 years in Australia, and is admitted to practice as a solicitor in England and Wales and as a barrister and solicitor in Australia. His background is in acquisitions, technology transfer, licensing, regulatory and litigation. Among other things, Mr. Rowland regularly advises clients on intellectual property and information technology acquisitions and disposals; technology and rights transfer agreements and joint ventures; software and systems development, license and support agreements; hardware acquisition and maintenance agreements and information technology and business process outsourcing; healthcare regulatory, advisory, licensing and transactional work; trade and technology law including export control and licensing obligations; content carriage and distribution agreements and e-commerce agreements.

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  What does registration get me?

• One (1) phone line, for you alone, or around which to gather your team(s). Toll-free in the U.S. only.
• One (1) password to a website on which you'll be taken through the presenters' slides as they speak to them.
• An interactive Q&A round with speakers by phone and electronic submission
• Online access to the audio and slides of the entire event if you can't attend the webinar live, and still want to hear the content.
• The insight you've come to expect and respect from Windhover Webinars and our guest speakers.

• Convenience – and lower cost. Your entire team can listen in one room. No travel required!
• A team approach. You've often wanted to have everyone on your team getting the same knowledge and insight you derive from physical conferences. Now you can.
• Interactivity. You're remote, but not removed. Our webinars let you ask the important, burning, controversial questions of our speakers that you'd be able to pose at a physical conference.
• Flexibility. Want to be able to review what you learn? No problem ... just register for the live webinar PLUS a digital copy of the entire event to listen to at your convenience. Interested in the topic but have a scheduling conflict? Don't worry — the recording is available for purchase at any time!
  
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