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ROGER LONGMAN is Managing Partner - Pharma at Elsevier Business Intelligence. He has been involved with the health care industry for more than 20 years.
In 1983, Mr. Longman joined The Wilkerson Group as a writer covering the pharmaceutical and biotech industries for IN VIVO: The Business & Medicine Report. In 1989, Mr. Longman along with David Cassak led a buyout of the Wilkerson Group's publications division, which they moved to Connecticut and renamed Windhover Information Inc.
Since then Mr. Longman and Mr. Cassak have launched several new ventures including
- Start-Up: Emerging Medical Ventures™
- Strategic Transactions database, the industry’s most comprehensive and detailed database of industry M&A, alliances and financings
- The RPM Report: Regulation • Policy • Market Access™, an analysis of key marketing, strategy and R&D implications of the changes in Washington at CMS and FDA
- A series of senior-executive conferences in corporate strategy, business development, R&D, and finance.
In 2004, Windhover acquired Medtech Insight, an information company covering the medical device field through a market-leading newsletter, a series of in-depth market reports, and a number of conferences. In 2008, Windhover was acquired by Reed Elsevier and merged with Elsevier's FDC Reports into the new Elsevier Business Intelligence.
At Elsevier, Mr. Longman runs the pharma business unit that features several leading publications serving biopharma executives, including IN VIVO, Start-Up, The RPM Report, “The Pink Sheet,” “Pink Sheet Daily”and PharmAsia News, among others. In addition, Elsevier produces a number of prominent biopharmaceutical conferences and partnering events, as well as biopharmaceutical content in Strategic Transactions and Inteleos databases
Over the years, Mr. Longman has become recognized as one of the leading experts in biopharmaceutical strategy and dealmaking. He is often asked to speak at many key industry events organized by important trade organizations like the Biotechnology Industry Organization (BIO), investment banks, venture capital firms and leading pharma and biotech companies. He lectures regularly at several leading universities. Mr. Longman completed his BA at Cornell University and an MA at the University of North Carolina at Chapel Hill, and then taught for three years at the European division of the University of Maryland. |