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Featuring:

Patrick Morrisey Partner Sidley Austin LLP

William Sarraille Partner Sidley Austin LLP

James Stansel Partner Sidley Austin LLP

Moderated by:

Cathy Kelly
Senior Writer
“The Pink Sheet”

Health reform has dominated the U.S. political agenda throughout 2009, with President Obama and Congressional leaders working to effect a substantial overhaul of the health care system. Both the House and Senate are debating policies that would significantly expand the market for drugs and devices; but with an estimated 10-year price tag of $1 trillion dollars, the proposals also include significant cost-cutting measures that would have a deep impact on the drug and device industries.

As Congress returns to Washington from its August recess, and the legislation enters its most critical phase, join us on this webinar to carefully analyze areas of potential risk for manufacturers and address important questions such as:

• How will key reimbursement issues--such as the Medicaid rebate percentage, changes to the definition of the Average Manufacturer Price (AMP), negotiation of Part D prices, or payment rates for imaging equipment and DME--be impacted by health reform?

• Will government cost-containment efforts impose new comparative effectiveness requirements upon manufacturers?

• How will the changes in FDA law impact innovators’ strategies to preserve market exclusivity?

• How will manufacturers be affected by new reporting and transparency requirements, such as the physician payments sunshine provisions or the national device registry?

• How will the measures to improve the quality of care, including hospital readmission penalties, accountable care organizations, and bundled payment for post-acute care impact manufacturers?

The discussion will be delivered in a convenient audio conference format, and capped off with an interactive Q&A round.

So join us, in the convenience of your own office, for a thought-provoking analysis. Grab your team (or several teams), a conference room at your office, a phone and a computer with Web access (that last one's optional). No travel required.

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	PATRICK MORRISEY is a partner in our Healthcare Practice group in Sidley Austin's Washington D.C. office, focusing on healthcare legislative, regulatory and policy matters. He is widely recognized for his knowledge and experience on Medicare, Medicaid and FDA legislative and regulatory issues, particularly those involving pharmaceutical companies, device manufacturers, plans and providers. Mr. Morrisey has represented successfully numerous clients on precedent setting matters — before the Department of Health and Human Services (HHS), the Centers for Medicare and Medicaid Services (CMS) and Congress — pertaining to the coding, coverage, and payment of items and services under the Medicare Program. Until March of 2004, Mr. Morrisey served as the Deputy Staff Director and Chief Health Counsel for the House Energy and Commerce Committee. Mr. Morrisey has extensive political experience and has worked for a number of senior public officials, including Rep. Bill Paxon (R-NY), Chairman Tom Bliley (R-VA), Chairman Billy Tauzin (R-LA) and Christine Todd Whitman (R-NJ). He is currently representing numerous clients on the impact health care reform will have on various industries and providers. Mr. Morrisey graduated with honors from Rutgers College and earned his juris doctor from Rutgers Law School.
	WILLIAM SARRAILLE is a partner in Sidley Austin's Washington, D.C. office and a nationally-recognized lawyer in health care law. Mr. Sarraille concentrates on a variety of healthcare matters, including reimbursement, coverage and coding; marketing of pharmaceuticals and medical devices; Stark and Anti-Kickback Law analyses; coverage for new devices and services; international compliance; and the defense of healthcare criminal and FCA matters. Mr. Sarraille has one of the largest regulatory counseling practices in the country that ranges from sophisticated coverage and reimbursement issues, to cutting edge public policy engagements, to sensitive and complex fraud and abuse questions.
	JAMES STANSEL  is co-head of the firm’s Global Life Sciences Team. Mr. Stansel has represented health care manufacturers and providers, including pharmaceutical, biotechnology and medical device manufacturers, hospitals, nursing homes, therapy centers, mental health facilities and consultants. These representations have included regulatory and administrative counseling on a wide range of health care issues, as well as complex civil, criminal, appellate and administrative enforcement actions, internal corporate investigations and audits. Mr. Stansel previously served as Acting General Counsel of the United States Department of Health & Human Services (HHS), where he was the chief legal officer of HHS, including its sub-agencies the Food and Drug Administration, the Centers for Medicare and Medicaid Services, the Centers for Disease Control and Prevention and the National Institutes of Health. At HHS, he also served as Deputy General Counsel and as Health Policy Counselor to the Secretary. Mr. Stansel received a Bachelor of Science in Economics summa cum laude from Brigham Young University.

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  What does registration get me?

• One (1) phone line, for you alone, or around which to gather your team(s). Toll-free in the U.S. only.
• One (1) password to a website on which you'll be taken through the presenters' slides as they speak to them.
• An interactive Q&A round with speakers by phone and electronic submission
• Online access to the audio and slides of the entire event if you can't attend the webinar live, and still want to hear the content.
• The insight you've come to expect and respect from Windhover Webinars and our guest speakers.

 What are the unique benefits of a webinar?

• Convenience – and lower cost. Your entire team can listen in one room. No travel required!
• A team approach. You've often wanted to have everyone on your team getting the same knowledge and insight you derive from physical conferences. Now you can.
• Interactivity. You're remote, but not removed. Our webinars let you ask the important, burning, controversial questions of our speakers that you'd be able to pose at a physical conference.
• Flexibility. Want to be able to review what you learn? No problem ... just register for the live webinar PLUS a digital copy of the entire event to listen to at your convenience. Interested in the topic but have a scheduling conflict? Don't worry — the recording is available for purchase at any time!
  

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