November 24, 2009

Dealing with Payors: Creative Strategies to Optimize your Drug's Positioning & Reimbursement

During this 90-minute session, you’ll learn just what kinds of novel, brand-boosting payor deals pharma firms are creating. You’ll hear how some companies are supporting compliance schemes around their drugs, refunding a drug’s cost if it doesn’t work, or even agreeing to an overall annual spending cap. You’ll understand how this compares — and contrasts — with what private payors in the U.S. are doing. You’ll gain more insight into the likely impact of health care reform, and a hugely expanded insured population, on these reimbursement trends.

You will:

• Learn how to get payors on your side and maximize your drug’s reimbursement chances
• Hear multiple case studies from Germany covering a range of creative deal structures designed to secure long-term value for both sides
• Understand why the German example is relevant to other markets — including the U.S., where payer influence is growing and similar trends are emerging
• Get a head start in your pricing and reimbursement strategy discussions by analyzing what's already been tried, and what actually works
• Question the experts on where they feel the trends are moving — and how it’s possible to stay ahead of the curve

Early Bird Registration ($100 Savings!) Ends November 15th!

SPEAKERS

	PETER BEHNER is a Booz & Co. Partner in the Health Practice Europe (Germany, Berlin). Mr. Behner has over 16 years of industry and consulting experience with international corporate clients inpPharmaceuticals / healthcare, biotech and medical devices. His areas of focus span across strategy, operations and supply chain management, and business process reengineering among others. Mr. Behner has been leading several projects on emerging distribution models for pharmaceuticals.
	RICK EDMUNDS is a VP & Partner and leader of the U.S. Life Sciences Team for Booz & Co. He joined Booz & Co. in the summer of 2005 after having been at McKinsey for nearly 13 years. Since early in his consulting career, he has focused predominantly on the life sciences industry, including large pharmaceutical, medical product, distribution, and benefit management companies. Other than a few years in New York, Rick has remained based in the Mid-Atlantic area although his clients keep him traveling to the Northeast and abroad fairly often. Prior to McKinsey and Booz, Rick graduated from Darden, worked in investment banking at Morgan Stanley, and attended the University of North Carolina for which he remains a devoted basketball fan.
	ROLF FRICKER is VP & Partner, Global Healthcare Practice at Booz & Co., Munich. He specializes in Strategy Based Transformation Programs for the pharmaceutical Industry including R&D-based companies and the generics industry/OTC industry.  Rolf has relevant experience in strategy-based transformation pharma, marketing innovation programs, sales force effectiveness process and key account management. He has 15 years experience in senior leading marketing and sales positions, was CEO of Serono Pharma (Ger/Au) and a member of the Executive Committee Merckle / ratiopharm.
	MICHAEL RUHL is a VP & Partner at Booz & Co., Duesseldorf with more than 12 years of pharmaceutical industry and consulting experience. Dr. Ruhl focuses on corporate and business unit strategy, new commercial models, R&D-productivity improvement strategies, and strategic risk management for pharmaceutical, diagnostics, and medical technology companies.   Dr. Ruhl’s key areas of expertise include health sector convergence and strategic transformation; new analytics-based operating models; functional and business unit performance improvement; and R&D-strategy and operational/organizational redesign.

REGISTRATION

• Register online: Click here for the live webinar
• Register online: Click here for the live webinar PLUS recording
• Buy the recording: Click here for just the recorded webinar
• Register by email: custcare@elsevier.com
• Register by phone: 1 (800) 332-2181 (U.S.) / +1 (908) 547-2159 (non- U.S.)

Webinar Cancellation Policy: No refunds or credits will be given one week prior to the scheduled webinar, or after the webinar presentation materials and access instructions have been sent to participants. In lieu of cancellation, you may substitute another delegate from your company as a replacement.

WEBINAR DETAILS

DATE: November 24, 2009
TIME: 11 AM ET
DURATION: 90 Minutes

BENEFITS

What does registration get me?

• One (1) phone line, for you alone, or around which to gather your team(s). Toll-free in the U.S. only.
• One (1) password to a website on which you'll be taken through the presenters' slides as they speak to them.
• An interactive Q&A round with speakers by phone and electronic submission
• Online access to the audio and slides of the entire event if you can't attend the webinar live, and still want to hear the content.
• The insight you've come to expect and respect from Windhover Webinars and our guest speakers.

• Convenience – and lower cost. Your entire team can listen in one room. No travel required!
• A team approach. You've often wanted to have everyone on your team getting the same knowledge and insight you derive from physical conferences. Now you can.
• Interactivity. You're remote, but not removed. Our webinars let you ask the important, burning, controversial questions of our speakers that you'd be able to pose at a physical conference.
• Flexibility. Want to be able to review what you learn? No problem ... just register for the live webinar PLUS a digital copy of the entire event to listen to at your convenience. Interested in the topic but have a scheduling conflict? Don't worry — the recording is available for purchase at any time!

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