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Interested in presenting
at a Windhover conference?
Submit your idea here
Schedule

Early Bird registration: Get $200 off the registration price!
$1795 through Sept. 30 / regular $1995

December 11-12, 2008
InterContinental Mark Hopkins San Francisco

Biomarkers are hot – central to the new pharma business strategies. With attrition rates higher and trials ever more expensive, drug companies are insisting on development biomarkers. And Big Pharma’s sharpening focus on high-value specialty products means drugs targeted with biomarkers to particular patient groups are increasingly attractive.

But biomarker strategies are far from straightforward. Getting biomarkers approved for particular drugs can add time and cost; biomarker work paid for by pioneer drugs can be exploited by follow-ons – to the pioneer’s competitive disadvantage. And dealmakers are only beginning to figure out the governance and financing rules of biomarker development. With in-depth case studies and interactive panels of experts, Windhover’s groundbreaking Pharma Business Strategies for Biomarkers will probe the strategies, dealmaking and economics of building biopharma businesses in the era of biomarkers.

Why should you participate in Windhover’s Pharma Business Strategies for Biomarkers?

  • Discover key opportunities in biomarker discovery, development and commercialization
  • Get expert advice you can apply to your business from top minds in the industry, as only Windhover can deliver
  • Hear real-life case studies on the rationale behind a company’s biomarker strategy
  • Understand new development strategies and their implications for dealmaking
  • Find out how biomarkers are being used to reduce attrition in development
  • Learn which companies demand biomarkers as requirements for dealmaking – and why
  • Find out whether a combined therapeutics/diagnostics business makes sense
  • Decide whether you should sell your own biomarker with your therapeutic, give it away …or partner with a diagnostics company
  • Discover what’s likely to happen with biomarker approvals
  • Understand how biomarkers can destroy value in an associated drug

Sessions include:

Are biomarkers the new requirement for dealmaking?
Big Pharma and Big Biotech companies say they won't collaborate on the development of new drugs unless the dossier contains biomarker data — biochemical evidence that the compound is hitting and modulating its target. Top business development executives talk about how biomarkers are driving value in today’s dealmaking environment.

How to incorporate biomarkers into a drug development program
Biomarkers can be used as a pharmacodynamic tool, to enrich patient populations for clinical trials, to help prioritize a drug portfolio, and in some cases, as companion diagnostics. This panel will discuss the critical factors in designing and implementing a biomarker strategy.

Clinical case studies: drug development
When are biomarker data compelling? Can they be sufficient to make a go/no-go decision about advancing a drug development program? Experts in translational research talk about their experiences using biomarkers to expedite their firms' R&D programs.

Clinical case studies: diagnostic development
Despite the intuitive appeal of using diagnostics to get the right drug to the right patient at the right time, the notion of developing a companion test in tandem with a drug program remains problematic. A consistent theme heard from diagnostics firms and their backers is the importance of preserving autonomy from pharma — either by developing tests that focus on a drug class or a broad set of pharmacologically-relevant characteristics, or by using biomarkers to identify a drug to bring in-house for development. Are some drug classes better than others for this type of development effort? Which tests, using which types of markers, have been most successful, and why

How can payors use biomarkers in decison-making?
Biomarker data has the potential to influence the adoption and reimbursement of a given medicine, and payors may be the most logical partners for start-ups interested in developing novel and potentially costly diagnostics. How can biopharma firms demonstrate to payors that biomarker testing lowers their overall health care costs? How do the payors view the pharmacogenomics boom? This panel will explore how health insurers can incorporate biomarkers into their coverage decisions and provide insights into why they are or are not prepared to pay for testing.

Is there a business model for companion diagnostics?
A biomarker may ultimately become linked to a diagnostic product opportunity — as a predictive test to select patients more likely to respond to a drug or class of drugs, or as a way to monitor a response to one. But diagnostics development costs are soaring with greater demands for validation from prospective clinical trials, and pharma companies have been reluctant to support these efforts. Where are diagnostics companies turning for support and funding? Which high-value opportunities can sustain a business? Is collaboration the answer, and if so, in what form?

Where is the investment opportunity?
Biomarkers are an important drug development tool, but can the knowledge be used to create profitable personalized medicine start-ups? A panel of VCs discusses the pros and cons of pharmacogenomic-based companies and their criteria for picking potential winners.

Don’t miss this unprecedented opportunity to join other senior-level executives in discussing the business case for and against biomarker technologies, and helping determine the future application of biomarkers in this competitive environment of commercializing new products.

Seating is limited. Register online today and save.

For more information contact Alexandria Riley at (203) 838-4401 x113, or ariley@windhover.com.

We look forward to greeting you in San Francisco!

Sponsors:

The IN VIVO Blog

UPCOMING CONFERENCES
Pharmaceutical Strategic Alliances
September 23-25, 2008 · New York, NY

Medical Device Investor Day
October 22, 2008 · Boston, MA

IN3 East
October 22-24, 2008 · Boston, MA

Therapeutic Area Partnerships
November 3-5, 2008 · Philadelphia, PA

Interested in presenting at a Windhover conference?
Submit your idea here

FEATURE ARTICLES
Takeda's Global Ambition
Takeda Pharmaceutical's drug business started out manufacturing and selling bismuth-the basic ingredient in Pepto-Bismol--in . . . [MORE . . .] (IN VIVO)

Institutional Innovation in Devices
These days, medtech investors need to be much more selective about how they spend their capital. In pursuit of steady . . . [MORE. . .] (Start-Up)

PFO Closure: Challenges and Opportunities
Over the past several years, device manufacturers have introduced a number of PFO closure devices in Europe, but conducting . . . [MORE. . .] (Medtech Insight)

The Players Who Will Shape Health Care Reform in 2009
A number of key advisers will shape the health care reform debate following the Presidential Election. Here are some of the . . . [MORE. . .] (The RPM Report)

Read more from this month's: IN VIVO, Start-Up, The RPM Report, and Medtech Insight.

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