Windhover Information and IMS Health proudly present the second webinar in their
Pharma Strategies Webinar Series:

Reviving the Primary Care Market:
Strategic Considerations
and New Growth Alternatives


The Pharma Strategies
Webinar Series

Click here to register!

Managing Current Challenges to Ensure Future Growth
June 12

Hear industry professionals discuss how to address the challenges every executive is facing – from reigning in the high costs of R&D and marketing to declining research productivity, pricing pressures and regulatory constraints.
Get the FREE CD recording of this webinar here.

Adapting the Business Model to Ensure Success
Oct. 9

Hear industry experts discuss the winning business models of tomorrow as they draw on best-practice examples from highly successful non-pharmaceutical models – and how these strategies can be applied to pharma and biotech firms.

For more information on Windhover products and conferences, visit us at www.windhover.com,
or send an email to conferences@windhover.com.
10 Hoyt St., Norwalk, CT 06851
* Tel: +1 (203) 838-4401 x 113
* Fax: +1 (203) 838-3214

A FREE webinar
Thursday, July 17, 2008 • 12 PM ET / 9 AM PT • 90 minutes

About the eventKey topicsWho should attendSpeakersBenefitsRegisterAbout the series

Featuring

Roger Longman (moderator)
Managing Partner
Windhover Information

Roger Longman is a Managing Partner at Windhover Information, an Elsevier business. He has been involved with the health care industry for more than 20 years.

Robin Arnold
VP, Global Practice Leader for Product & Portfolio Strategy
SDG Life Sciences, a unit of IMS

For years, growth in specialty markets has exceeded that of primary care. However, 2008 marks the first year that the primary-care driven segment of the global pharmaceutical market will decline. Given the size — and significance — of this market, companies must re-evaluate business strategies and consider novel approaches that are a distinct departure from the status quo. Adjacent segments within the healthcare industry, as well as other sectors, offer fresh insights for reversing negative growth.

In this webinar, learn what’s causing the growth decline, which strategies can influence the current trajectory and how other industries have successfully reinvented standard business models and invigorated stagnant markets.

REGISTER NOW!

So join us, in the convenience of your own office, for a thought-provoking analysis of the issues central to your company's success. Grab your team (or several teams), a conference room at your office, a phone and a computer with Web access (that last one's optional). No travel required.

Back to top

In this webinar, presenters will:

  • Discuss market growth influencers in primary and specialty segments
  • Weigh strategic options for overcoming for growth challenges and assess the risks and rewards associated with each
  • Identify the critical considerations that must be addressed during the decision-making process
  • Highlight lessons learned from other industries and their applicability for Pharma
  • Answer your questions regarding market outlook given various strategic options

Back to top

Pharma and biotech senior executives in:

  • Business development
  • Portfolio strategy
  • Brand management
  • Strategic planning
  • Other commercial areas

Back to top

 

 

Roger Longman
Managing Partner
Windhover Information

Roger Longman is a Managing Partner at Windhover Information, an Elsevier business. He has been involved with the health care industry for more than 20 years.

In 1983, Mr. Longman joined The Wilkerson Group as a writer covering the pharmaceutical and biotech industries for IN VIVO: The Business & Medicine Report. In 1989, Longman along with David Cassak led a buyout of the Wilkerson Group's publications division, which they moved to Connecticut and renamed Windhover Information Inc.

Since then Mr. Longman and Mr. Cassak have launched several new ventures including

  • Start-Up: Windhover’s Review of Emerging Medical Ventures™;
  • Strategic Transactions Database, the industry’s most comprehensive and detailed database of industry M&A, alliances and financings;
  • The RPM Report: Regulation • Policy • Market Access™, an analysis of key marketing, strategy and R&D implications of the changes in Washington at CMS and FDA;
  • and a series of senior-executive conferences in corporate strategy, business development, R&D, and finance.

In 2004, Windhover acquired Medtech Insight, an information company covering the medical device field through a market-leading newsletter, a series of in-depth market reports, and a number of conferences. In 2008, Windhover was acquired by Reed Elsevier.

Under Elsevier, Mr. Longman runs a newly-created business unit that features several leading publications serving biopharma executives, including IN VIVO, Start-Up, The RPM Report and “The Pink Sheet,” “Pink Sheet Daily” and PharmAsia News, among others. In addition, the new unit will oversee biopharmaceutical conferences and partnering events, as well as and biopharmaceutical content in Windhover’s M&A, alliance, and financing transactions database.

Over the years, Mr. Longman has become recognized as one of the leading experts in biopharmaceutical strategy and dealmaking. He is often asked to speak at many key industry events organized by important trade organizations like the Biotechnology Industry Organization (BIO), investment banks, venture capital firms and leading pharma and biotech companies. He lectures regularly at several leading universities. Mr. Longman completed his BA at Cornell University and an MA at the University of North Carolina at Chapel Hill, and then taught for three years at the European division of the University of Maryland.


 

 

Robin Arnold
VP, Global Practice Leader for Product & Portfolio Strategy
SDG Life Sciences, a unit of IMS

Robin Arnold has directed engagements throughout Europe, North America, and Asia, developing creative solutions to some of the most challenging business situations in Life Sciences.

He has worked with major pharmaceutical companies to develop worldwide R&D portfolio evaluation and management capability based on innovative methodologies, group processes and decision systems. As a result, clients have created enormous value at the individual project, therapeutic area and development portfolio levels by terminating or redirecting value-eroding projects, reallocating corporate resources across therapeutic areas and creating new strategy development processes. This value creation has been recognized by analysts and shareholders.

Mr. Arnold has supported some of the world’s largest companies in their corporate strategies for the health market, including their most critical decisions about acquisitions, divestitures, technology acquisition and geographic focus. He helped one of the world’s leading technology companies focus its business around health care and supported a leading US life science company in redirecting its corporate business portfolio. Results included billions of dollars in divestitures and acquisitions, exits from major business areas, and development of a major therapeutic area that now leads the company’s growth.

Since 1998, Mr. Arnold has taken a special interest in Indian and Chinese pharmaceutical markets, supporting several leading Indian companies with major transformations in process and organization, as well as generics strategies for local and international companies. This has included geographic and product portfolios, acquisitions and licensing and competency development in biogenerics, APIs, bulk and branded generics.

Mr. Arnold speaks at industry forums, business schools and professional associations on strategy in life sciences and has published several professional papers. He holds an MBA from the Amos Tuck School of Dartmouth College and an MA in law from Jesus College, Cambridge.

Back to top

What does registration get me?

  • One (1) phone line, for you alone, or around which to gather your team(s). No charge in the U.S. only.
  • One (1) password to a website on which you'll view presenters’ slides.
  • An interactive Q&A round with speakers: Submit your questions for the speakers to address.
  • The insight you've come to expect and respect from Windhover and our guest speakers.

What are the unique benefits of a webinar?

  • Convenience – and lower cost.Your entire team can listen in one room. No travel required!
  • A team approach. You've often wanted to have everyone on your team getting the same knowledge and insight you derive from physical conferences. Now you can.
  • Interactivity.You're remote, but not removed. Our webinars let you ask the important, burning, controversial questions of our speakers that you'd be able to pose at a physical conference.

Back to top

    About the Pharma Strategies Webinar Series

Former Intel CEO Andrew Grove coined the term “strategic inflection point” to describe the time when a business is about to experience an irrevocable change.

After 30 years of remarkable success and consistent growth, the pharmaceutical sector is at this “inflection point,” and has entered a period of uncertainty and diminished expectations. Growth has slowed in major markets, regulatory and pricing structures are more constrained, and the industry is challenged by increasing generics and a drought in R&D productivity. The once-clear template for success is now out of date, and industry leaders are looking for new organizing principles and a new framework for strategic thinking.

Join IMS and other industry experts in a webinar series hosted by Roger Longman of Windhover Information as we explore new growth opportunities in the pharmaceutical industry – where to play and how to win in an increasingly competitive, but still highly attractive market

Back to top