The
Pharma Strategies
Webinar Series
Click
here to register!
Managing
Current Challenges to Ensure Future Growth
June 12
Hear
industry professionals discuss how to address the challenges every
executive is facing – from reigning in the high costs of
R&D and marketing to declining research productivity, pricing
pressures and regulatory constraints.
Get
the FREE CD recording of this webinar here.
Adapting
the Business Model to Ensure Success
Oct.
9
Hear industry
experts discuss the winning business models of tomorrow as they
draw on best-practice examples from highly successful non-pharmaceutical
models – and how these strategies can be applied to pharma
and biotech firms.

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For
more information on Windhover products and conferences, visit
us at www.windhover.com,
or send an email to conferences@windhover.com.
10 Hoyt St., Norwalk, CT 06851
* Tel: +1 (203) 838-4401 x 113
* Fax: +1 (203) 838-3214
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A
FREE webinar
Thursday, July 17, 2008 • 12 PM ET / 9 AM PT • 90 minutes
About
the event • Key topics • Who
should attend • Speakers • Benefits
• Register •
About the series
Featuring
Roger
Longman
(moderator)
Managing
Partner
Windhover Information
Roger
Longman is a Managing Partner at Windhover Information, an Elsevier business.
He has been involved with the health care industry for more than 20 years.
Robin
Arnold
VP,
Global Practice Leader for Product & Portfolio Strategy
SDG Life Sciences, a unit of IMS
For
years, growth in specialty markets has exceeded that of primary care.
However, 2008 marks the first year that the primary-care driven segment
of the global pharmaceutical market will decline. Given the size —
and significance — of this market, companies must re-evaluate
business strategies and consider novel approaches that are a distinct
departure from the status quo. Adjacent segments within the healthcare
industry, as well as other sectors, offer fresh insights for reversing
negative growth.
In this webinar,
learn what’s causing the growth decline, which strategies
can influence the current trajectory and how other industries have successfully
reinvented standard business models and invigorated stagnant markets.
REGISTER
NOW!
So join us, in the
convenience of your own office, for a thought-provoking analysis of
the issues central to your company's success. Grab your team (or several
teams), a conference room at your office, a phone and a computer with
Web access (that last one's optional). No travel required.
In this webinar,
presenters will:
- Discuss market
growth influencers in primary and specialty segments
- Weigh strategic
options for overcoming for growth challenges and assess the risks and
rewards associated with each
- Identify the critical
considerations that must be addressed during the decision-making process
- Highlight lessons
learned from other industries and their applicability for Pharma
- Answer your questions
regarding market outlook given various strategic options
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Pharma
and biotech senior executives in:
- Business
development
- Portfolio
strategy
- Brand
management
- Strategic
planning
- Other
commercial areas
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Roger
Longman
Managing
Partner
Windhover Information
Roger
Longman is a Managing Partner at Windhover Information, an Elsevier
business. He has been involved with the health care industry for
more than 20 years.
In 1983, Mr.
Longman joined The Wilkerson Group as a writer covering the pharmaceutical
and biotech industries for IN VIVO: The Business &
Medicine Report. In 1989, Longman along with David
Cassak led a buyout of the Wilkerson Group's publications division,
which they moved to Connecticut and renamed Windhover Information
Inc.
Since then Mr.
Longman and Mr. Cassak have launched several new ventures including
- Start-Up:
Windhover’s Review of Emerging Medical Ventures™;
-
Strategic Transactions Database,
the industry’s most comprehensive and detailed database
of industry M&A, alliances and financings;
-
The RPM Report: Regulation • Policy • Market Access™,
an analysis of key marketing, strategy and R&D implications
of the changes in Washington at CMS and FDA;
- and a series
of senior-executive conferences in corporate strategy, business
development, R&D, and finance.
In 2004, Windhover
acquired Medtech Insight, an information company covering the medical
device field through a market-leading newsletter, a series of in-depth
market reports, and a number of conferences. In 2008, Windhover
was acquired by Reed Elsevier.
Under Elsevier,
Mr. Longman runs a newly-created business unit that features several
leading publications serving biopharma executives, including IN
VIVO, Start-Up, The
RPM Report and “The Pink Sheet,”
“Pink Sheet Daily” and PharmAsia
News, among others. In addition, the new unit will
oversee biopharmaceutical conferences and partnering events, as
well as and biopharmaceutical content in Windhover’s M&A,
alliance, and financing transactions database.
Over the years,
Mr. Longman has become recognized as one of the leading experts
in biopharmaceutical strategy and dealmaking. He is often asked
to speak at many key industry events organized by important trade
organizations like the Biotechnology Industry Organization (BIO),
investment banks, venture capital firms and leading pharma and biotech
companies. He lectures regularly at several leading universities.
Mr. Longman completed his BA at Cornell University and an MA at
the University of North Carolina at Chapel Hill, and then taught
for three years at the European division of the University of Maryland.
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Robin
Arnold
VP, Global Practice Leader for Product & Portfolio Strategy
SDG Life Sciences, a unit of IMS
Robin
Arnold has directed engagements throughout Europe, North America,
and Asia, developing creative solutions to some of the most challenging
business situations in Life Sciences.
He
has worked with major pharmaceutical companies to develop worldwide
R&D portfolio evaluation and management capability based on
innovative methodologies, group processes and decision systems.
As a result, clients have created enormous value at the individual
project, therapeutic area and development portfolio levels by terminating
or redirecting value-eroding projects, reallocating corporate resources
across therapeutic areas and creating new strategy development processes.
This value creation has been recognized by analysts and shareholders.
Mr.
Arnold has supported some of the world’s largest companies
in their corporate strategies for the health market, including their
most critical decisions about acquisitions, divestitures, technology
acquisition and geographic focus. He helped one of the world’s
leading technology companies focus its business around health care
and supported a leading US life science company in redirecting its
corporate business portfolio. Results included billions of dollars
in divestitures and acquisitions, exits from major business areas,
and development of a major therapeutic area that now leads the company’s
growth.
Since
1998, Mr. Arnold has taken a special interest in Indian and Chinese
pharmaceutical markets, supporting several leading Indian companies
with major transformations in process and organization, as well
as generics strategies for local and international companies. This
has included geographic and product portfolios, acquisitions and
licensing and competency development in biogenerics, APIs, bulk
and branded generics.
Mr.
Arnold speaks at industry forums, business schools and professional
associations on strategy in life sciences and has published several
professional papers. He holds an MBA from the Amos Tuck School of
Dartmouth College and an MA in law from Jesus College, Cambridge.
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What does
registration get me?
- One (1) phone line,
for you alone, or around which to gather your team(s). No charge in
the U.S. only.
- One (1) password
to a website on which you'll view presenters’ slides.
- An interactive
Q&A round with speakers: Submit your questions for the speakers
to address.
- The insight you've
come to expect and respect from Windhover and our guest speakers.
What are the
unique benefits of a webinar?
- Convenience
– and lower cost.Your entire team can listen in one room.
No travel required!
- A team
approach. You've often wanted to have everyone on your team
getting the same knowledge and insight you derive from physical conferences.
Now you can.
- Interactivity.You're
remote, but not removed. Our webinars let you ask the important, burning,
controversial questions of our speakers that you'd be able to pose at
a physical conference.
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Former
Intel CEO Andrew Grove coined the term “strategic inflection point”
to describe the time when a business is about to experience an irrevocable
change.
After
30 years of remarkable success and consistent growth, the pharmaceutical
sector is at this “inflection point,” and has entered a
period of uncertainty and diminished expectations. Growth has slowed
in major markets, regulatory and pricing structures are more constrained,
and the industry is challenged by increasing generics and a drought
in R&D productivity. The once-clear template for success is now
out of date, and industry leaders are looking for new organizing principles
and a new framework for strategic thinking.
Join
IMS and other industry experts in a webinar series hosted by Roger Longman
of Windhover Information as we explore new growth opportunities in the
pharmaceutical industry – where to play and how to win in an increasingly
competitive, but still highly attractive market
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